What is it: e.l.f. Lash 'N Roll Mascara is a mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.

Why you'll love it:

• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free

Get maximum curl and unbeatable lift - no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

How to Apply Lash 'N Roll Curling Mascara:

• Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes.
• Use the longer bristles to comb through lashes to separate and lift.
• Layer a second or third coat for maximum curl before the first coat has dried.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are cruelty free and vegan.